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My Story

Hello! I'm Jacquelyn White, a freelance writer, content marketer, and creative writer based in Asheville, North Carolina.

 

My writing career begins with an age-old cliche: I discovered a passion for storytelling early.

 

I spent my formative years practicing the art of stringing words together—from creating picture books with my grandmother as a toddler to penning short stories after long school days. 

 

Today, I take pride in my ability to compose thoughtful content that people actually want to read.   

I've produced content and led digital content strategies for clients in a variety of industries, including:

 

  • Health Care

  • Marketing

  • Finance

  • Lifestyle

  • Wedding

  • Design

Communicating is my passion.

Want someone who is committed to communicating your value proposition and creating a content program that further your goals?

 

Then look no further. You've found your person.

When I'm not working, I can usually be found writing for fun, hiking with my husband, curling up with a good book and wine, or cuddling with my very fluffy cat. 

Full-Time Experience

eMoney Advisor

Content Marketing Manager

Jan. 2021 - Present

  • Produce marketing thought leadership content aimed at financial planners, including blog posts, case studies, infographics, and more

  • Collaborate with the Demand Generation team to execute webinars and campaigns related to Bamboo, the eMoney marketing solution

  • Collaborate with the Product team to strategize and produce B2C personal finance content that is used within the Bamboo platform, including articles, email copy, social media copy, and animated video scripts

  • Edit and proofread the work of other members of the Content team

  • Conduct quality assurance checks and proofreading for affiliate content filtering into the Bamboo platform

University of Maryland Medical System

Content Marketing Manager

July 2018 - Jan. 2021

  • Manage multiple content-oriented projects to ensure timely delivery and meet larger campaign and organizational goals in coordination with leadership and hospital marketing teams

  • Manage the consumer-facing email program. This includes email content creation/coordination, journey planning, and email assembly, as well as overseeing deployment for seven different hospitals with an audience of 300,000+ subscribers

  • Manage the UMMS "Live Greater" podcast program. This includes content calendar creation, dissemination strategy and execution, and coordination with our vendor and subject matter experts

  • Contribute content for physician-facing and consumer-facing publications on both print and digital channels

  • Support the development and implementation of an overarching content strategy for UMMS and its community hospitals

  • Develop internal messaging for UMMS initiatives as needed

University of Maryland, Baltimore

Marketing Specialist

Feb. 2017 - July 2018

  • Manage print and digital marketing projects to ensure timely delivery to different departments across the university in an agency-like setting

  • Assemble weekly newsletter for University's 22,000+ email list

  • Produce communication strategies, campaigns, and content for assigned departments based on their needs

  • Fill in for members of the media team when needed for internal-facing stories

The H. Chambers Company

Marketing Writer

Sept. 2015 -  Feb. 2017

  • Manage print and digital marketing projects to ensure timely delivery to different departments across the university in an agency-like setting

  • Assemble weekly newsletter for University's 22,000+ email list

  • Produce communication strategies, campaigns, and content for assigned departments based on their needs

  • Fill in for members of the media team when needed for internal-facing stories

Freelance Experience

TheStreet

SEO Content Writer

Feb. 2019 - March 2020

  • Create SEO-rich online articles about economic concepts, personal finance, business operations, and other financial topics

Wedding Spot, Inc.

Copywriter and Blogger

Dec. 2014 - Nov. 2019

  • Research and compose vivid descriptions of various wedding venues across the country based on venue photographs and verbiage

  • Coordinate with various members of the Wedding Spot team to achieve accurate and appealing portrayals of each and every venue

  • Write informative blogs about certain venues or wedding tips on an ad-hoc basis

Time Inc.

SEO Content Writer

Jan. 2017 - June 2018

  • Collaborate with a remote team to write SEO-rich online articles for prestigious publications like Southern Living, Cooking Light, and more

  • Interview subject matter experts in a wide variety of fields

XO Group

Copywriter

Sept. 2015 -  Feb. 2017

  • Utilize basic SEO principles to create geographically specific descriptions of wedding venue and photographer listings

  • Compose appealing, helpful content that is intended to make the wedding planning process easier for brides and grooms

  • Interview experts and conduct research to create SEO-friendly articles on a wide variety of topics when needed

Contact Me

Let's talk about your next project!

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